April 13, 2019

IKEA Accidental Environmentalists – a better world starts at home (2019) :60 (The Netherlands)

Agency: Anomaly

Production Company: Newland

Director: Casper Balslev
Director of Photography: Sebastian Winterø

Executive Producer: Thor Brammer JacobsenProducer: Sandra Heavey

Editing House: Littlemachine (agent Artoffical Agency), Copenhagen

Editor: Peter Brandt

Colorist: Sofie Borup / Company 3, NY
Audio Mix: Alex Nicholls-Lee at WAVE Studios Amsterdam


About Anomaly:

Founded nearly 15 years ago, Anomaly is a difficult to define, but exciting to work at ‘new model’ agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Clients include: WW (Weight Watchers) Huawei, Unilever, YouTube, Facebook, Coty, Hershey’s, Rimowa, T-Mobile, Anheuser-Busch InBev, Diageo, Google, Lego, MINI, SONOS, The Coca-Cola Company and IKEA.

Anomaly has been recognised for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies — among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for Dosist, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns.

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